Benevolent capitalism offers new perspectives and the inspiration to reach outside of ourselves to create different possibilities. Benevolent capitalism is not an exclusive club. It is open to all.
Benevolent capitalism is not the sole responsibility of businesses and major corporations. For as large as the impact and the biggest contribution may be, they are just the beginning. Each and every one of us has to gain more awareness of the different possibilities we can create in the world. When we all work towards the target to create a better world and a sustainable future on this planet, we can achieve far more than what large corporations can achieve.
Benevolent capitalism is not just for people who are operating businesses or leading a corporation. Many people think that benevolent capitalism doesn't apply to them because they don't have a business. This is such a misidentification and misapplication of the notion of benevolent capitalism. I will never forget the moment when we invited our friend to participate in the Google hangout we conducted with Gary Douglas and he said, "Oh, that doesn't apply to me, I don't have a business." and I said, "Yes you do since you are the one that brings home the money, that means you are in business. Your life is your business! "
Benevolent capitalism applies to all of us. There are countless ways we can apply the benevolent capitalism maxims in the way we live our life. We can begin by becoming aware of how we function with the things around us and become aware of a different possibility. We can begin to look at what's going to create more, not what's going to create less, we can start looking for the kindest way, the least damaging way to create more possibilities... just to name a few. All of our contributions are valuable - the way we live our life, the way we run our business, the way we raise our children, the way we relate to people and environment. All these can truly create different possibilities for the world.
“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny.” - Aristotle